Baselworld 2018 witnessed the unveiling of several highly anticipated timepieces, but none captured the imagination quite like Rolex's new Cosmograph Daytona "Rainbow." This dazzling iteration, a vibrant spectacle of multi-coloured sapphires adorning its bezel, instantly became a collector's dream and a testament to Rolex's enduring mastery of horological artistry and marketing prowess. Its introduction, however, sparked considerable discussion, not only for its breathtaking aesthetic but also for its commanding price tag. This article delves deep into the details surrounding the Rolex Cosmograph Daytona "Rainbow" unveiled at Baselworld 2018, analyzing its price, availability, and the overall impact it had on the watch world.
Price and Availability: A Statement of Exclusivity
The Cosmograph Daytona "Rainbow" in Everose gold (ref. 116595 RBOW) carried a hefty price tag, reflecting its exceptional craftsmanship and the rarity of its materials. Rolex listed the watch at SFr92,400 (Swiss Francs) or the equivalent of S$130,300 (Singapore Dollars) at the time of its launch. This translates to a substantial sum in other currencies, placing it firmly within the realm of ultra-luxury watches accessible only to a select few. The price immediately cemented its position as one of the most expensive Daytonas ever produced, underscoring its status as a highly coveted collector's item.
The limited availability further amplified the desirability and, consequently, the value of the Rainbow Daytona. Rolex, known for its controlled production and distribution, ensured that the supply remained significantly lower than the demand. This strategic approach created an aura of exclusivity, driving up the secondary market prices to levels far exceeding the original retail price. Securing one at launch was a feat in itself, often requiring established relationships with authorized dealers and a considerable amount of patience (or perhaps, good fortune). The scarcity contributed to the watch's legendary status, turning it into more than just a timepiece; it became a symbol of status and achievement.
The Return of Multi-Coloured Gemstones: A Bold Design Choice
The Rainbow Daytona's most striking feature, and the primary driver of its price, was its bezel. Unlike previous Daytona iterations, this model featured a bezel meticulously set with 36 baguette-cut sapphires, each carefully selected for its vibrant hue and impeccable clarity. These sapphires, arranged in a spectrum of colours reminiscent of a rainbow, created a dazzling visual effect that captivated watch enthusiasts and fashion aficionados alike. This bold use of multi-coloured gemstones marked a significant departure from Rolex's typically understated aesthetic, demonstrating a willingness to embrace a more flamboyant design language.
The choice of Everose gold, Rolex's proprietary rose gold alloy, further enhanced the watch's luxurious appeal. This warm, reddish hue complemented the vibrant colours of the sapphires, creating a harmonious and aesthetically pleasing combination. The combination of Everose gold and the rainbow bezel created a unique visual signature, instantly differentiating the Rainbow Daytona from its predecessors. The use of these materials, combined with the intricate setting of the sapphires, contributed significantly to the watch's high manufacturing cost and, subsequently, its retail price.
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